If there’s one thing jewellers know, it’s that there are lots of us out there. And by lots, I mean hundreds of thousands, possibly millions… No one knows really.
One of the biggest challenges of running a business is how to stand out from the crowd – finding that one thing that is so unique that people would want to buy from you. Is it the expertise/range of skills you offer? Commercial value/monetary savings? Exclusivity of design? Customer service?
With the exception of stamp engraved items which are largely similar wherever you go, all of the jewellery I make is designed by me, and inspired by a variety of ideas. And because there are so many people out there doing the same thing, it is not unusual to come across and idea you had, or some variation of it. A lot of my time is spent on research to ensure that my idea has not been created before, and so would not breach another artist’s copyright.
As a result, I think Vijoux offers a degree of exclusivity, value, and, if the feedback I receive is anything to go by, great customer service. Well, it should be – that was my job for 10 years, on and off. Plus, I’m a a nice person, generally. 🙂
Even then, over the last few weeks, I have been thinking about what extra value I can offer my customers. Different things matter to different people, and it would be lovely to get an idea of what you are looking for, as this will enable me offer a service that is relevant to your needs.
So, here goes:
What makes you choose to buy from one business but not another?
What would you like to see more of?
What would you like to see less of?
What is most important to you – customer service, packaging, exclusivity, bespoke design, after sales service: cleaning, repairs, etc.? How would you feel about distance repairs rather than going to the high street?
Let me know what you think in the comments.